The potential for west Texas ranchers to increase the profitability of their enterprises by becoming more proactive in their management practices by using seasonal climate forecasts is investigated using a focus group and ecological–economic modeling.

Author names: 
Jochec, K.G.
Mjelde, J.W.
Lee, A.C.
Conner, J.R.
Year: 
2001
Publisher: 
Journal of Applied Meteorology and Climatology
Reference: 

Jochec, Kristi G., James W. Mjelde, Andrew C. Lee, J. Richard Conner, 2001: Use of Seasonal Climate Forecasts in Rangeland-Based Livestock Operations in West Texas. J. Appl. Meteor., 40, 1629–1639.

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