Understanding the public's sources, perceptions, uses, and values of weather forecasts. The authors conducted a nationwide survey with more than 1,500 respondents to assess 1) where, when, and how often they obtain weather forecasts; 2) how they perceive forecasts; 3) how they use forecasts; and 4) the value they place on current forecast information.

Author names: 
Lazo, J.K.
Morss, R.E.
Demuth, J.L.
Year: 
2009
Publisher: 
American Meteorological Society
Reference: 

Lazo, J.K., R.E. Morss, and J.L. Demuth (2009). 300 Billion Served: Sources, Perceptions, Uses, and Values of Weather Forecasts. Bulletin of the American Meteorological Society. 90(6):785-798

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